Twelve studio’s rippling identity for Beijing new media studio

Graphic design studio Twelve was commissioned by Beijing studio and exhibition space Mirror Lake to design its identity. The studio is focussed on VR and augmented reality in entertainment, and Twelve describes. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us even realizing. As a result, some of our best stuff is suppressed before even getting out into the world. Whether it’s because we’re too critical or because we recoil at the impending pain of change, the disruption of normalcy, self-censoring arises out of fear. Welsh novelist Sarah Waters sums it up eloquently: “Midway through writing…

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